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You just bought or commenced your first compound pharmacy. You have spent plenty of cash putting in place your compounding lab. You have the state of the artwork system. You have even gone to compounding training to research the techniques of compounding. But there's one problem- you haven't any idea a way to market your pharmacy.
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You may be afraid to market because you have got heard so many myths about advertising and marketing. Today I want to address 3 of these myths and let you know the truth about advertising and marketing your compound pharmacy.
1. Only a pharmacist (i.E ME) can market my compound pharmacy
This isn't always genuine. In fact, that is why many compounders in no way grow their pharmacies. Sometimes you as the pharmacist/ owner simply does not have the time to go out and marketplace to doctors. If you take this stance then your pharmacy enterprise suffers greatly. The truth is you can lease a marketer to exit and communicate to docs and the general public for you. It can be extra cost efficient and their time will in the main devoted to growing your business.
2. I ought to now not have to buy lunch. I am a healthcare professional
Wearing the white lab coat is first-class however the fact is in the event that they do not know you and feature a dating with you, then you definately are possibly being taken into consideration a salesclerk of their eyes. Please don't be offended by using that. Just accept it and roll with it. You also should understand that it is their lunch wreck. They can be catching up on work, having lunch with friends or taking a snooze. But as a substitute they're giving that time as much as listen to you. A lunch might be a nice gesture.
Three. I put it on the market and that ought to be sufficient
Advertising is a TYPE of marketing however it isn't all there is to advertising and marketing. In a carrier commercial enterprise like pharmacy, you may want to spend greater time teaching humans no longer simply advertising and marketing to them. Advertising for the sake of hundreds of people seeing your advert isn't an excellent advertising and marketing approach. It would be better to do a small advert to the precise prospects than a large advert to any and all people.
These myths approximately marketing can now be placed to rest. And now that you have the fact, you may determine how you would love to move ahead and market your compound pharmacy efficaciously and correctly.
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